Sherman decided to try an ab belt, a product that promised to sculpt and strengthen his abs using electric muscle stimulation (EMS), even while its users watched TV. He swore by the results — so much so that in 2006 he acquired a Swiss firm that developed similar technology… How’s that for a testimonial to the Contour Abs’ effectiveness?

Sherman’s company, Contour Technology, started selling its Contour Core Sculpting System ab belts directly to consumers about 2 years ago through an infomercial he stars in, and the results have been staggering. The company has already sold about 250,000 ab belts, generating revenue of approximately $50 million.

“This is the real deal,” said Sherman, who also serves as principal of Sherman Group, a Minneapolis real estate firm that owns several downtown Minneapolis office buildings. “At first I thought we were building Contour into an eight-story building. But we’ve filled eight stories — heck, we’ve filled 16 stories. I think we have a skyscraper.”

The Contour belt sends electrical impulses to targeted muscles, causing them to expand and contract, much like what a pacemaker does for the heart. Although it’s marketed for abs, the product also works on other muscle groups.

For years, EMS technology has been used for muscle recovery and rehabilitation, but Contour says its products can be used for muscle growth, too.

Contour co-founder and President Dale Henn — who previously worked in product development for fitness-equipment maker NordicTrack Inc. and local e-stimulation product developer Compex Technologies Inc. — refined the technology for the Contour ab belt, making it easier to use and giving it a sleeker design.

“There have been other ab belts on the market before, but they were uncomfortable, didn’t perform, and people didn’t like them,” Henn said.

But buyer beware… not every ab belt is created like the Contour Core Sculpting System. Three similar products were pulled from the market in 2002 and 2003 after the Federal Trade Commission charged the makers for falsely advertising that users could get “six-pack” or “washboard” abs without exercise.

Unlike those products, however, Contour’s technology has been cleared by the U.S. Food and Drug Administration. “This is a great product that’s affordable and delivers what it claims: the best abs of your life,” Sherman said.

Sherman, 59, said he used to do 2,700 sit-ups a day, but he’s trimmed three inches from his waistline using the belt and hasn’t done any sit-ups since September 2007. He’s been known to take off his shirt during business meetings to let doubters see — and even feel — the results.

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]]> http://www.abtonersreviewed.com/contour-abs-core-sculpting-system-review/feed/ 1 http://www.abtonersreviewed.com/ab-toners-get-great-abs-watching-tv/ http://www.abtonersreviewed.com/ab-toners-get-great-abs-watching-tv/#comments Sun, 19 Jul 2009 06:43:11 +0000 Ezra Isaac http://www.x-streamnetworks.com/~abtoners/?p=3 What is the Flex Belt?
The only ab toner approved by the FDA for toning, firming and strengthening the stomach muscles is the Slendertone Flex Belt. You can have a more sleek and defined look in your abdominal region by wearing this innovative ab toner for just 30 minutes each day. This abdominal toning system doesn’t demand anything from you, and this is like a dream come true. You simply wear it and the device stimulates the nerves in your abdominal area that force your muscles to contract and relax. The technology that is used for the Flex Belt, Electronic Muscle Stimulation, is the same technology physical therapists use for their patients who are unable to move muscles on their own.

Dietary Requirements
There is no need to go on diets or do extra work outs when using the Flex Belt. Exercising and dieting can help you get faster results. Since the Flex Belt does not increase your heart rate or tone other areas of your body, engaging in additional forms of exercise is necessary to achieve overall fitness.

How does it work?
The Flex Belt can be used whenever you want: at home, at work, making dinner, giving the kids a bath, or even while watching TV. Three gel-pads are pre-positioned around your core region. The pads hover over the central abdominals and the external oblique muscles. When the ab toner is operating, it stimulates these main muscle groups, which then send nerve signals to other neighboring muscles so that they relax and contract as well. It is the constant relaxing and contracting that tones the muscles and gives them more definition and strength.

While the Flex Belt is in use you will feel a mild sensation along your abdominals. You can control the intensity of the sensations, so you always remain comfortable. The intensity level varies from 1 to 100. As your abs become stronger, you should increase the intensity of your sessions.

Slendertone recommends you wear the Flex Belt for at least 30 minutes each day for 4 – 8 weeks, or until you see the results you desire. To maintain strength and tone, you will then need to workout with the ab toner 2 – 3 times a week. Every 20 – 30 sessions, you will probably need to replace the gel pads.

Rave Reviews
It sounds too good to be true: Get great abs while you make dinner or watch a movie. But that is the promise the Slendertone Flex Belt makes, to tone, strengthen and firm up your abdominal muscles, the only FDA-approved abdominal toning belt. Crowds of people are raving about the innovative Flex Belt and how it’s the perfect abdominal exercise equipment for people who have a difficult time doing sit-ups or crunches, or people who just have busy schedules and can’t make it to the gym.

The Flex Belt ab toner is truly an innovative device that’s highly recommended for strengthing your abdominal muscles. Slendertone even offers a hassle-free 60-Day Money Back refund guarantee in case you’re not satisfied. Like so many others, you have nothing to lose. Get a Slendertone Flex Belt and get firm, strong abs effortlessly.

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